Learn How To Market Yourself

Learn How To Market Yourself

You can't be afraid of marketing yourself. 

I have only been full-time freelancing for just over 3 months, but I would say one of the biggest bits of advice I could offer anyone looking to get into freelancing is you can't be afraid of marketing yourself and definitely can't be afraid of hearing no!

No matter how good you are at what you do, you won't get clients if you don't put yourself out there. Being able to completely list out all of your services and pitch people is how you get business, it won't ever just come to you until you build that solid network of referrals. Referrals are a huge part of this business but don't expect other people to vouch for you if you can't even vouch for yourself. Until then, research, pitch and repeat until something lands. That might mean hearing hundreds of no's or non-responses, but once you get that one yes, it will all be worth it.

A strong network leads to more work. 

Even though I have only been doing this for a few months, I am already building a strong network of clients, but I still spend hours upon hours a week researching and pitching potential clients. I don't expect that to stop anytime soon. I hear a lot more no's than any yes, but I never let that discourage me. As a freelancer, you can't let hearing a no or someone not getting back to you as a letdown. You have to just simply find more potential clients, reach out and pitch them, and repeat that process until you get a client that wants to work with you. I'm not saying that it is easy by any means, but the fear of rejection and the fear of putting yourself out there has to go away in order for you to grow. Every successful business owner, freelancer, consultant, has for the most part gone through the process of finding and retaining clients, and it all starts with reaching out.

Mentors always play a key role. 

If you are not at the point of pitching potential clients but want to learn more about how to do it, find yourself a mentor in your field. No matter what industry that you are in, mentors play a huge part in your growth process and will be good to practice with before actually pitching clients. More times than not, they'd be happy to help out someone who has taken the initiative to reach out to them for help. I always make an effort to help anyone who has reached out to me in some way about getting into freelancing, because I know how pivotal a role mentors played in my own growth.

Go outside your comfort zone. 

If you want to become a successful freelancer, expect to get outside your comfort zone and expect to hear plenty of rejections, but don't worry the yes from the client you want to work with is out there, but it all starts with reaching out. 

 

The Power Of No

The Power Of No

Why Musicians Need To Focus More Attention On Advertising

Why Musicians Need To Focus More Attention On Advertising