Case Study: HomeGrown Outfitters (Facebook + Shopify Campaign)

Case Study: HomeGrown Outfitters (Facebook + Shopify Campaign)

Summary:

HomeGrown Outfitters is an online streetwear brand specializing in marijuana based t-shirts, hats, hoodies and accessories. In order to grow their website traffic and conversions, HomeGrown Outfitters needed to present itself to a bigger audience through paid media.

 

The Challenges:

  1. To better understand the impact of key online touch points that influence HomeGrown Outfitters shoppers during and after engaging with the brand. 
  2. Identify and capture potential customers and turn them into lifelong ambassadors of the brand.  
  3. Increase sales and site visits.

 

The Solution:

  1. Run website traffic and conversion ads from Facebook and Instagram pinpointing to HomeGrown Outfitters highest-selling products.
  2. Put together key targets, custom audiences, and pixel tracking to better understand the HomeGrown audience and deliver quality ads based on research.
  3. Setup retargeting to fans who visited the website and interacted with HomeGrown Outfitters social media channels to capture customers who were more likely to purchase.

 

The Results:

  1. 47% increase in sales in 3 weeks.
  2. 39% increase in site traffic in 3 weeks.
  3. Custom audiences to target for future campaigns.
  Shopify Website Visitors

Shopify Website Visitors

  Shopify Store Sales

Shopify Store Sales

 
  Facebook Campaign Numbers

Facebook Campaign Numbers

  Facebook Campaign Numbers

Facebook Campaign Numbers

Each One Teach One: Giving Back To The San Diego Creative Community

Each One Teach One: Giving Back To The San Diego Creative Community

Find Your Purpose In Repurposing

Find Your Purpose In Repurposing