Case Study: HomeGrown Outfitters (Facebook + Shopify Campaign)
HomeGrown Outfitters is an online streetwear brand specializing in marijuana based t-shirts, hats, hoodies and accessories. In order to grow their website traffic and conversions, HomeGrown Outfitters needed to present itself to a bigger audience through paid media.
- To better understand the impact of key online touch points that influence HomeGrown Outfitters shoppers during and after engaging with the brand.
- Identify and capture potential customers and turn them into lifelong ambassadors of the brand.
- Increase sales and site visits.
- Run website traffic and conversion ads from Facebook and Instagram pinpointing to HomeGrown Outfitters highest-selling products.
- Put together key targets, custom audiences, and pixel tracking to better understand the HomeGrown audience and deliver quality ads based on research.
- Setup retargeting to fans who visited the website and interacted with HomeGrown Outfitters social media channels to capture customers who were more likely to purchase.
- 47% increase in sales in 3 weeks.
- 39% increase in site traffic in 3 weeks.
- Custom audiences to target for future campaigns.