Squarespace Website Design + Development
nüfolk is a collective of dedicated artists with a passion to create and curate stories through filmmaking and photography. We value brave thinking because bravery evokes an emotional response. When audiences connect to a brand in a meaningful way, they never forget. Our mission is to leave lasting impressions based on ideas that transcend the screen.
A rebranded website showcasing the companies offerings and portfolio.
Q3 of 2018
San Diego, CA
To better highlight nufolk's service offerings as well as showcase their portfolio in segmented groupings.
Squarespace with minor custom css.
My good pal Caleb who runs nufolk hit me up recently to help redesign his existing company website. The issue was that the old website didn't properly showcase the various services that nufolk offers, and didn't properly show off the different portfolio items as well. While redesigning the new website, my goal was to showcase each service on its own page so that potential clients can access the information that they want while also making it easier to navigate.
The old website was built in Squarespace and we decided to stay on that platform because of its ease of use and functionality. The good news was that all of the content was there, we just needed to organize it better in a more streamlined way so that potential clients wouldn't get confused and in turn, bounce from the site.
My main go-to on listing the services + portfolio items in a clearer way was to design "Services" and "Portfolio" drop-downs in the navigation menu bar. Under each drop-down folder, I included a new page listing a service or portfolio item. In addition to that, I also included the some services + portfolio items on the home page for users who just scrolled down to find their information. Lastly, I broke down nufolk's about page in cleaner sections so that potential clients can see exactly who nufolk is and what they do.
The end result made for a easier to navigate website with clear links to each service + portfolio item for nufolk's potential clients to discover.